てぃーだブログ › summer › Have suffered repeated defeats NOKIA

Have suffered repeated defeats NOKIA

2012年12月21日

Posted by sohui at 12:10
" A good singer, be sure to regularly make songs, and also welcomed by the market. Three years do not sing, return how difficult, information age market it is easy to forget that every major suit. " Recently, Shenzhen wireless technology industry association secretary-general Tan Yiguo said in the Nokia fall so evaluation.

The mobile phone giant, the peak in 1999, the company worth over $270000000000. However, iPhone launch in 5 years, Nokia prices panama foundation have fallen by nearly nine into. On December 19th, Nokia market value has dropped to $15766000000.

In just 10 years, Nokia mobile phone industry overlord position from falling into the abyss. Investigate its reason, because in the intelligent machine in the era of software and hardware based ecological rules of survival, Nokia is still single walking legs, leading to stumble. At present, Nokia hand is only left over the last trump card map. However, Nokia to "map" to seek the world, also restricted to single leg model.

Lumia920 " - " the truth: partly due to insufficient supply

In September 5, 2012, a new generation of intelligent mobile phone Nokia released Lumia920, this is the latest 3 years, Nokia except N900 and a overtook the mainstream product configuration, thus lifting outside the appetite: as the product of throw the helve after the hatchet, Lumia920 can really save in the collapse edge Nokia?

The result is an "accident", the consumer products have been " support ", offering up to now, Lumia920 has in the global intelligent mobile phone market presents state of sell like hot cakes. But the " daily economic news " reporter investigates the discovery, Lumia920 - behind, there is truth.

Lumia920 accident. " "

According to some foreign media reports, the United States, France, Germany Lumia920, Italy market listing soon sold out; in the United States of America Amazon sales ranking second, become AT&T history fourth selling machine, and the United States of America each mepg to avi gate shop machine is uniform, predetermined time even for up to 2 weeks; in France, Lumia920 sales even more than the apple iPhone5.

As of now, the United States, Australia, France, Germany, India, Italy, China Hongkong and other countries and regions have an Lumia920.

Finland retailers DNA tall SamiAavikko earlier in an interview with the media, said Lumia920, demand exceeds the Nokia 10 years all mobile phone models, have sold out all the Lumia920 hand. " Once the new cargo storage, and immediately sold out. "

Lumia920 - also stimulated the Nokia cachexia shares. November 19th morning opening, Nokia shares rose 5.5% to $2.23 per euro, which led to the rise in stock prices is the main reason for Lumia920 mobile phone sales in germany.

" Daily economic news " reporter investigates the discovery, Lumia920 overselling, there is another truth.

To Lumia920 the hot Europe for example, because the apple is not paid much attention to the European market, Apple's new iPhone5 mobile phone not even connected to most European high-speed 4GLTE network, and as Nokia stronghold, Nokia is therefore " leakage ", grab market share.

Lumia920 - another unusual reason, is because of insufficient supply.

Reporter noted that, recently, Deutsche Bank analyst Kay Koscielt in a " dab8f26ek perception of VS reality " research report pointed out: " although media reports that the Lumia920 demand is strong, but we on the retail channel and the whole industry survey results show that, the new intelligent mobile phone Nokia money supply is limited "; the report content shows at the same time, " consumer interest too. "

The report further added, outside the Lumia920 sold out most of the interpretation of the presence of misleading: "our findings show, first appearing on the market the new Lumia intelligent mobile phone sold out because of short supply, rather than the market demand, the industry that many stores each received only 5 to 20 of the new Lumia, " due to a shortage of supply, " in Germany, in countries such as the UK, video to iphone the mobile operator is generally postponed release dates ".

The times was declared out of stock market in the UK for example, Deutsche Bank in the UK market preliminary findings indicate that, in the new Lumia920 listed a week later, Nokia in the UK market share of less than 10%, less than a year before the release of Lumia800.